Kelda Baljon

End-to-end designer & leader

with foundations in product strategy & user research

Elemy - Availability

Designed and iterated on an availability collection form that balanced business and user needs. Influenced product strategy by proactively prototyping and testing concepts.

Elemy - Caregiver App

Built a new app from 0 to 1 to support parents and caregivers of children in therapy. Used user research insights to create a design strategy and key goals which informed the final high-fi designs.

Aduro - Home page

Leveraged user research to develop a framework for engaging unengaged wellness program members. Built the platform’s Home page and information architecture to support that strategy.